Mark speaks on Strategy & Vision Development, Marketing, Entrepreneurship and Net Zero. Drawing on his unique background combining engineering, business consultancy, policy advice and tech entrepreneurship, Mark delivers highly engaging - even participative - talks which are both perspective-changing and entertaining. His warm, informal style makes use of stunning graphics, video and animation, and weaves together top-quality quantitative analysis with illuminating stories and anecdotes, producing an experience which is both analytically impressive, and frequently very funny.
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Net Zero
The Inaugural Enlightening Minds Lecture. KCS Wimbledon Climate change has become a source of acute and material anxiety to many of our children. And indeed if your points of reference are the news, and in particular Tik Tok, this anxiety is understandable. But beyond the headlines is an untold story; of the engineering feats and technological advances which are, even now, taking us towards Net Zero. This is the story of the remaking of our very economy during our lifetimes. It gets less attention than the weather, but is more inspiring. It is a story, above all, of hope and of our own agency. It is the story of how we can actually get to Net Zero. This is an excerpt. See the whole lecture here |
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Net Zero
The 2023 Rosewell Lecture. WHS The Rosewell Lectures aim to challenge and provoke girls at London Schools in their GCSE - A-Level years -to think more deeply both within and beyond their subject specialisms. In this thought provoking and inspiring talk, Mark lays out some of the astonishing progress which is already being made towards Net Zero; from battery technology to feedstocks for cows. Climate change is the great story of our age. Behind the headlines, which tend to focus on climate change's effects, is a largely untold story of the science and engineering progress that is being made to address it. |
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Marketing Strategy
INSEAD European Alumni Forum The INSEAD European Alumni Forum comprises some of the most senior and influential figures in the world of business, finance and global policy-making. Between contributions from WPP chief Martin Sorrell and Australian rugby captain Michael Lynagh, Mark engaged the 200-strong audience with a provocative thesis on what's gone wrong with advertising This is an excerpt. For the full (audio only) recording contact us. |
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Novel Digital Media and The Attention Economy
CES. The Consumer Electronics Show, Las Vegas As a global finalist in Richard Branson's Extreme Tech Challenge, a global tech start-up competition, Mark delights a raucous - and huge - audience in the Venetian with innovative approaches to engaging young consumers using novel and interactive digital media. Film clip courtesy of Mai Tai and the XTreme Tech Challenge. |
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Digital Marketing
Integrated Live. Europe's foremost live speaker event for digital marketers Mark interviewed by Digital Marketing Magazine about his presentation on the main stage on how the nature of the game has changed for brands seeking to engage young consumers |
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Marketing
Digital Shoreditch The Digital Shoreditch Festival was created as a platform for organisations across the creative and tech community; from advertising, branding, broadcasting, to production, film, music, gaming, and design. Is too much being spent on on-line advertising? How do consumers really relate to the messages brands push towards them through different channels, both on-line (url) and in the real world (IRL). In Hoxton Town Hall, Mark shares some eye-opening stats and perspectives on what really motivates consumers to buy. |
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The Attention Economy
Digital Marketing Magazine. Speaker Session at KCL Full lecture at King's College, London, webcast by Digital Marketing Magazine. URL vs IRL and the Attention Economy. Mark reveals findings of primary research carried out by captive media with profound implications for how marketeers can capture and hold the attention of young consumers |